U.S. Bank Partner Card Offer Template

Company:

When: May 2025

The Story:

There were no marketing placements on the U.S. Bank Partner Card experience platform so to monetize its the customer base, I led my team in creating a template for both an offer ad and an offer details page in online banking and native mobile app — something which many other teams over the years had sought to do.

Result: Enabled offers for 1300+ partner financial institutions. Projected $11 million revenue over 5-years

Offer Ad Template Playbook

This annotated version of the ad container gives direction to developers and business-line stakeholders in marketing in how to use the template.

Design was finalized due to it balancing emphasis of offer and it's CTA without overpowering other CTAs on the page that are more important to the customer.

First is for Online Banking (OLB) in desktop, tablet and mobile.

Here is the ad on the customer dashboard page.

Native mobile app ad template playbook

Native mobile app ad template on customer dashboard and account dashboard page

Some initial designs:

The reason why these were rejected was because they either showed too much or too little emphasis on the CTA especially in regard to other elements on the respective pages it would be placed.